SUSTAINABILTY LEADING THE WAY

The fisheries have been good to us. Keeping them sustainable and pristine is an obligation—and responsibility—we take seriously.

PROTECTED FISHERIES

The Bering Sea and North Pacific Ocean fisheries are some of the most monitored and well-managed fisheries in the world.

CERTIFIED SUSTAINABLE CATCH

All species caught are from fisheries certified by the Marine Stewardship Council (MSC).

AN ABUNDANT FUTURE

For every 100 fish, 15 are harvested and 85 others are left to swim and thrive.  

Shining
Sea

The Bering Sea and the North Pacific Ocean are two of the most monitored and sustainable fisheries in the world. We’re leading the way to keep them that way.

Learn more about sustainable fisheries

Tiny
Footprint

With zero fresh water usage and the lowest carbon footprint among mainstream protein, there’s little environmental impact to leave behind.

 

LEARN MORE ABOUT OUR CARBON FOOTPRINT

Less Than
1% ByCatch

Sustainability starts with our skippers, who work proactively with onboard federal observers to capture data, monitor bycatch, and then avoid it altogether whenever possible.

Learn more about our low bycatch

Connecting with communities

From Alaska to the Northwest, we’re embedded in communities that depend on fishing, and we do our part to support and advance each one.

READ MORE ABOUT OUR COMMUNITY SUPPORT

Certification 
and beyond

Our Marine Stewardship Council (MSC) certification scores for Wild Alaska Pollock and Wild Pacific Hake (Whiting) are the highest among all whitefish worldwide.

READ MORE ABOUT OUR CERTIFICATIONS